And if the prejudice against Hispanics can fall under an insurance blanket, what about “Black Insurance’ and “Asian Insurance”, or “Elder Insurance”, or “Homeless Insurance”, or “Gay Insurance”, or “Female Insurance”? No end to the types of insurance that would focus on NIMBY. Trying to keep a place secure against ‘them’, outsiders, ‘not us’. Insecure people looking for some security and projecting it on people who are identifiably different than themselves. Through the lens of prejudice, however, security is not to be found.
So, I’ll continue to think, to hope really, that the new sign names a specific audience to help, rather than the other alternative. That alternative is worrisome to me because it speaks of division rather than unity. The US of A is all about unity. It even says so in the title.